Ad hoc announcement pursuant to Art. 53 LR
Lucerne, 28 June 2023 – Raffael Payer will become the Emmi Group’s new Chief Marketing Officer and a member of the Group Management. The consumer goods expert brings with him many years of broad and international experience in brand management and in leading commercial teams, as well as an exceptional passion for people and innovation.
Raffael Payer will become Emmi’s Chief Marketing Officer (CMO) effective 1 October 2023. In this role, he will also become a member of the Group Management. He is a proven specialist with many years of broad and international experience in marketing and management positions.
The 41-year-old is currently Vice President of Restaurant, Retail & E-Commerce at the US-based Ghirardelli Chocolate Company, belonging to Lindt & Sprüngli, where he previously held the role of Vice President of Marketing. From 2016 to 2019, Raffael Payer was Marketing Director for Lindt & Sprüngli in Russia, and before that he held various positions in marketing and sales at Mars Switzerland. He holds a Master’s degree in Strategy and International Management from the University of St. Gallen (HSG).
“I am delighted that in Raffael Payer we at Emmi have gained a dynamic and team-oriented individual who brings with him broad knowledge of the market and marketing and extensive international management experience. His values, his leadership philosophy and his strong focus on consumers are an excellent fit for us. With his passion for people, brands and innovation, Raffael will work together with our teams to further strengthen our brands and market positions,” says Ricarda Demarmels, CEO of the Emmi Group.
“Becoming part of the Emmi Group fills me with pride, since I see Emmi as a company that combines the values of tradition and innovation like no other. I am looking forward to creating even more best dairy moments and taste sensations with Emmi’s strong brands and passionate teams,” says designated CMO Raffael Payer.
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Contacts
Media
Simone Burgener, Media spokesperson | media@emmi.com
Investors and Analysts
Ricarda Demarmels, CEO | ir@emmi.com
About Emmi
Emmi is the leading manufacturer of high-quality dairy products in Switzerland. Its roots date back to 1907, when it was founded by dairy farmer cooperatives in the Lucerne region. With its focussed strategy, innovative products and brand concepts established beyond Switzerland, such as Emmi Caffè Latte and Kaltbach cheese, Emmi has grown into an internationally active, listed group (EMMN) with a strong local presence in 14 countries.
Emmi’s business model is traditionally based on a careful approach to nature, animals and people. In this way, Emmi creates the best dairy moments, today and for generations to come, while also contributing to value creation in rural regions. The company distributes its quality products in around 60 countries and manufactures these at over 50 of its own production sites in eleven countries. With more than 9,000 employees, around 70% of whom work outside Switzerland, the Emmi Group generated sales of CHF 4.2 billion in 2022.
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