Sunrise launched Sunrise Moments last year – the first comprehensive loyalty program in the Swiss telecommunications market. With Sunrise Moments, customers are rewarded every week with exclusive benefits and unforgettable experiences at music and sporting events. At the same time, Sunrise and market leader Ticketcorner have concluded a strategic partnership for the Sunrise starzone. Sunrise starzone is a new, unique music and event platform and a central element of Sunrise Moments.  

This year, tickets for the SunIce Festival are available to purchase via Sunrise Moments. Sunrise offers a quick-access entrance (Fastlane) for 600 visitors in its own area, the starzone Access Festival Village. Sunrise starzone guests will receive exclusive access to a Mainstage VIP and an Indoor VIP area. Sunrise not only has attractive benefits for its starzone guests, this year’s SunIce Festival also offers other interesting extras from Sunrise for all its visitors.

Sunrise Moments has a wide portfolio including 150 concerts and 10 festivals, that will be perfectly supplemented and enriched with SunIce as a new festival highlight at the beginning of the year.

Loris Moser, founder of the SunIce Festival and member of the City Council of St. Moritz, is delighted with the pioneering partnership with Sunrise. Andreas Caluori, Senior Director Brand & Marcoms at Sunrise, also believes that the cooperation with the SunIce Festival will be incredibly valuable, as it not only offers many advantages for both companies, but particularly clear added value for all the young festival goers.

Press Release (pdf)